Twenty years on and still going strong, a big congratulations from the Tasty Team to the winners of this years Beautiful South Awards. Our very own Emma James attended as a proud sponsor of the event programme, and although she evaded all photographs, we do have a selection which captured the evening, courtesy of Paul Fletcher.
Your festive greeting to your customers and contacts is a reflection on you as a company and a brand: This is your opportunity to go the extra mile for your customer, adding value to your interactions and reinforcing your brand values. 65% of business comes from referrals, so communicating with your existing customers on a personal level has the potential to develop future business.
We have several options for helping you send out your Christmas branded messages:
We can design you a bespoke Christmas e-message in a system such as Mailchimp, to send out to your customer list on email.
This is simple to send, but also cost effective and better for the environment.
2.)The old-faithful, traditional Christmas card
We work with you to design a card which is completely unique to you. Then we source the best printingoptions: Whether you want the traditional shapes and sizes, or something a little quirky.
3.)A little something extra branded or personalised Christmas gifts
Giving your customers a personalised gift will make you a memorable ally for their company. The little details make all of the difference.
We can find the perfect unusual gifts, branded items, locally sourced produce and much more.
4.)Relationships matter organisation and marketing for a Christmas event
What better way to ensure that you are the supplier they remember this year? In our ever changing culture, relationships are still the best way to nurture business.
We can organise, theme and market your Christmas event; be it a seminar, a party or some much-needed hospitality.
5.)The gift of time Hours of design work
Show your customers that you are embracing the festive season, through engaging us to design Christmas inspired graphics for your websites and/or social media platforms. Some ideas could be:
- Transforming your blog space with a bespoke editorial image of your choice.
- A festive cover photo, personally designed for your Facebook page.
- A bespoke Christmas wallpaper to brighten up your Twitter account.
- An attention grabbing banner for your website. (Subject to website specifications)
For further information or to brainstorm the best Christmas options for your company, visit our Christmas Campaign Page or contact us:
Telephone: 01202 656762
We ran an internal competition and asked our Intergage partners to define the Tasty team in an acrostic poem. This was the winning piece. Well done Jo!
On 13th November 2013, our Business Development Director, Emma James, was a part of an expert panel at The Care Show at the Birmingham NEC.
Emma was really pleased to be asked to be a part of this panel, after a successful speaking slot at the Bournemouth Show earlier this year.
The panel were asked a wide variety of questions and it was extremely informative for all attendees. Here is a summary of some of the tops tips discussed:
What can providers do to make themselves stand out from the competition?
It’s all about differentiation: Through demonstrating your brand values, and personality in your marketing.
What does the future of the care market look like?
There are an increasing number of self-funders and this is only going to grow, many articles by the likes of The Guardian are supporting this statement.
What can the care sector learn from other industries?
It is essential to think like a brand: More commercial sectors work well with this and it is something that the care sector can adapt to.
But, the care sector is also superb at other things, such as community engagement, which to be honest, others sectors could learn from!
Which other marketing tools could the care sector use to their advantage?
PR is core to this sector as people want to see positive, emotional stories in the local press. This will also build up brand awareness and credibility.
But overall, relationship marketing has to be at the heart here. People buy from people; and this is an emotional decision for families and residents alike. Ensure that your entire team represents your brand and its values. A great way to test this is to mystery shop your home, your competitor homes and do a viewing – see how people see you from the outside in.
How can care homes reach self-funders?
It’s all about multi-channel campaigns: Each person is unique and you need to profile and understand your audience in order to anticipate which channels to communicate through: i.e. don’t rely on just advertising: blend it with PR, newsletters, referrals, online marketing etc. It’s also essential to have a strong mix of online and offline marketing.
How can care providers be seen as a resource?
Ensure that you are known as an adviser and expert in your field: Many self-funders don’t know where to look for information, so you need to be a first port of call with expert articles and bogs.
You can also be seen as a first choice by engaging within your local community so that you are an obvious source of information and they already feel welcome in the home.
For further information and advice, please contact Emma James: email@example.com, 01202 656762
Guerrilla Advertising is an excellent way of being innovative and differentiating yourself from competitors whilst sticking to a lower marketing budget. It has been implemented successfully in the past by several large organisations such as Nike, as well as many small to medium sized businesses. Often, it involves eye-catching campaigns, in public, that are unexpected and attention grabbing.
This unique marketing tactic normally targets consumers in a certain area; often it wouldn’t be cost effective to carry out on a large scale. However, this doesn’t restrict the prospective audience: If the campaign is successful then it’s likely to go viral on the internet, as well as gain coverage from mainstream media.
One of the beauties of Guerrilla Advertising is that it encourages Word of Mouth communication. Word of mouth is one of the most effective marketing tools available to organisations, as consumers have more focus when a message is coming from someone they trust.
It is important for the desired message being communicated to be clear to those it is targeting. The point of Guerrilla Advertising is not just to catch the consumer’s eye, but to allow them to make the link to the message behind it.
Nike’s campaign is a prime example of successful Guerrilla Advertising, as seen below:
The stunt had a positive effect on passers by as they stopped and curiously examined the out of the ordinary sight. The idea behind this particular campaign was to give football players the impression that they would be “infused with mind blowing power” if using a Nike football. Although the audience were aware that this isn’t actually possible, the concept was still largely discussed.
The main reason that Guerrilla Campaigns are successful is because they consist of elements of surprise and originality. Old school forms of advertising, such as billboards and T.V ads are often tuned out as consumers are constantly surrounded by them.
In order for Guerrilla Advertising to be successful it is important to remember a few key points:
- Be original: the whole point of guerrilla advertising is to turn heads and draw attention. If the public are seeing something familiar, they won’t be as inclined to engage.
- Keep a low budget: Keeping a low budget is vital. If huge sums of money are being spent then it defeats the purpose of using a low budget approach.
- Don’t use “shock tactic” advertising in a guerrilla campaign. If consumers are scared or upset then these feelings will be associated with the organisation behind it.
- If you aren’t able to take a risk, then it’s probably not the right method for your company: you must have confidence in your idea and not be afraid to be unconventional.
As important as it is to stand out from the crowd and “break the rules” with Guerrilla Advertising, you must also know where to draw the line. There have been a few campaigns that have largely backfired in the past. For example, Vodafone hired two men to streak during a rugby match wearing nothing but their logo painted on their backs. As daring and unconventional as the stunt was, especially as it took place at a stadium sponsored by their largest rival, the display upset rugby fans and resulted in one of the streakers being fined.
Remember to deliver something that differentiates you from your competitors, being both daring and unconventional. Don’t loose touch of what you are trying to communicate: a strong message that comes from the heart of your organisation.
To find out more about Guerrilla Advertising or any other marketing, please contact the Tasty Team on 01202 656 762 or by emailing firstname.lastname@example.org
The extraordinary setting of The Tank Museum in Bovington played host to the first Dorset Tourism Awards this October, recognising the outstanding achievements of tourism businesses within Dorset. The work of those nominated has contributed to making Dorset a much loved tourist haven, not just during the summer months, but throughout the year.
On entering the museum, guests were greeted with champagne and given the chance to peruse the history adorning the walls. As a venue for such an event, the museum definitely brought an element of drama to the evening, with guests sat amongst the armoured vehicles as they enjoyed an elegant three course meal, made from locally sourced produce. The evening was sure to leave an impression, and indeed it did as the awards are said to be carrying on next year, thanks to the positive reception they received.
Tasty Marketing Ltd was invited to be a proud sponsor of the event programme, with Emma James and Hannah Bryan being the Tasty representatives who got to enjoy an evening of fine dining and jubilation. They were even asked to hand out one of the prestigious awards. Our dynamic duo presented the award for Tourism Information Service of the Year to the joint winners Poole Welcome Centre and Lyme Regis Tourist Information Centre, and runner up Discover Purbeck Information Centre.
Thirty nine awards were presented in total, to winners from across the county. Each entry was unique in what they brought to the business table, yet united in their achievement and in the high standards they set in business. Several were multiple award winners, such as The National Trust Brownsea Island, The Inn at Cranborne and BridgeHouse Hotel in Beaminster. Not only was the evening a chance for sponsors and award recipients to come together and celebrate the best of tourism, it created opportunities for attendees to meet and mingle with other local businesses, creating strong bonds and enriching the overall working relationships we have here in Dorset.
Robin Barker, founder of the awards, was rightly thrilled with the evenings proceedings and with the winners chosen, commenting “Dorset offers something special, yet for various reasons has not always punched its weight as a top destination – that’s why some 10 months ago my colleagues and I started liaising with the industry here in Dorset to assess the demand for your own Dorset Tourism Awards. The response we had surprised us all.”
Behind the scenes, Tasty had been working away on the programme, PowerPoint and invites for the Awards which was a great opportunity for our branding skills to be showcased. The finished articles incorporate a fossil image used as a representative icon of Dorset, an icon which we can all agree fits well with our historical sea-side county.
On behalf of the Tasty Team, we would like to say a huge well done to all who entered and a special congratulatory cheer to the lucky winners. As residents of Dorset who work with many local businesses, we would like to thank you for helping to making Dorset such a wonderful destination and vibrant place to live.
To find out more about the Dorset Tourism Awards or Tasty Marketing, please contact the team by calling 01202 656 762 or by emailing email@example.com.
Local marketers joined together on Tuesday 8th October for a specialist lunch which offered opportunities for guests to discuss business developments and marketing expertise. The event was held in the stunning location Kingston Lacy, and featured guest speaker Paul Tansey, Managing Director of Intergage. Paul Tansey’s talk focused on ‘The Changing Faces of Google’, walking the intrigued attendees through the history of Google and how recent developments affect the way managers market their business.
The National Trust owned property, Kingston Lacy, provided a delectable two course lunch to the attendees, who enjoyed a relaxed atmosphere of networking and information sharing. Paul Tansey discussed the history of Google and how its introduction of Google Now will start to change the consumer and business environment. With unique insider information attendees were busy making notes to ensure they took full advantage of the presentation.
Emma James, Business Development Director of Tasty Marketing, said: “The event was a great success with all the attendees enjoying themselves and getting completely enthralled by Paul’s speech.”
Paul Tansey, Managing Director of Intergage, said: “It has been a really enjoyable afternoon with some great discussions between everyone. It has been a pleasure to be part of it and I think everyone got something out of the event.”
The next Marketing Managers Lunch takes place on Wednesday 4th December, and promises to once again, provide attendees with the opportunity to gain invaluable insider information, share marketing expertise and generate ideas for combating challenges.
If you would like any further information about the Marketing Managers Lunch or wish to be involved as a guest speaker, please contact Tasty Marketing by calling 01202 656 762 or by emailing firstname.lastname@example.org. Additionally you can join the online marketing discussions by following the Marketing Managers Lunch on LinkedIn.
When looking to reach a target audience through the media, there are two major channels to consider: Advertising and Public Relations (PR). But which of these has the farthest reach? Which will bring the best results? Rather than pitting them against each other, should we not use them in unison?
Let’s look at the Facts:
Advertising is categorised as a ‘paid for service’ which places a company’s message in plain view. This is done through mass media platforms such as ad boards, television and radio adverts, magazine articles, blogs and websites. The purpose of all this is to encourage an audience to take an interest in the given message.
One of the most prominent benefits of advertising is the control over the message, as you can have full control over which publication to go with and the positioning within it. Once a desired message is delivered it can be reused time and time again. Post-advertising also enables the users to gauge how well the given message was received by the audience. Companies that advertise could quite literally purchase their way to prestige.
However, it is not all rosy: negatives of advertising hit hard. Although prices vary across all media platforms, costs of a 30 second TV slot could easily set you back £200,000+. Further potential drawbacks to consider include the competition for ad space and competition from rival companies on similar platforms. You must be at the top of your game when seeking return on your advertising investments.
Credibility can also be an issue. Despite sending out an advert, which is secure against tampering from third parties, the public distrust it as a concept. People recognise that the space has been paid for in order to promote the agenda of a hidden beneficiary. As innocent as the intentions of an individual or company may be, people will often write off the advert as a money making venture.
So what’s the alternative?
Public Relations (PR)
PR takes a different approach to audience engagement. Primarily its focus is on creating and maintaining positive perceptions about a particular company or brand. Through building a positive image and a strong relationship, customers are more likely to trust in a product.
Common communication tools used in public relations include media releases, events, editorials, annual reports and news reports. Those who work in public relations will evaluate public attitudes, identify policies on an individual or company, and then plan and execute a programme to encourage public understanding and acceptance.
One of the biggest benefits of PR is that it can be inexpensive. The cost of PR marketing is minimal with the only real expenses being phone calls and mailing. The information is distributed through multiple media channels, which enables the sender to maximise the reach of the message.
As well as public relations broadcasts being relatively unaffected by competition, the most distinct benefit they carry is unparalleled levels of credibility. If a story is given to a news anchor or pitched to a magazine for an editorial piece, the general public will take it on face value as being accurate and truthful. The irony is that this would be a mistake, as in reality all details are free to be manipulated by a third party.
This lack of control in the delivery of the message is one of the biggest pitfalls in public relations. Advertising may be costly, but its saving grace is that no one has interfered with the original message.
Editors hold the cards with regards to the distribution of your agenda. On one hand, they may value the information you’re offering and have no intention of altering the structure. On the other side, you may inadvertently put an editor’s nose out of joint through ‘peddling your wears’ to rival publications.
A further thought to consider is the aspirations of your PR strategy. The guarantee of your message achieving its objectives is unfortunately not set in stone, and it is hard to measure success as there is no tangible evidence.
Both are poles apart with regards to pros and cons. Why bother dividing them when they can be united to give your marketability a boost? The future growth of marketing can benefit from a combined approach. Some companies have attempted this through the introduction of a PR arm, or hiring in-house PR agencies.
Knowledge is power, and knowing the benefits of an integrated marketing strategy is key to reaching your objectives. It’s becoming increasingly difficult to reach consumers through advertising, making PR an integral part of campaigns.
If you would like to know more about advertising/PR or the other range of marketing services that we offer then feel free to enquire at: email@example.com
When: Tuesday 8th October
Where: Kingston Lacy, Wimborne
Time: 12:00pm - 2:00pm
A unique opportunity to gain inside knowledge from an expert in the field of Digital Marketing.
Speaker Topic: The Changing Faces of Google
We are pleased to announce the speaker for our next Marketing Managers Lunch: Paul Tansey, a leading expert in Web Marketing, and Marketing Director of Intergage, the South Coast’s fastest growing Digital Marketing Agency.
Paul has accumulated years of experience working in Marketing, Management and Sales, reveling in public speaking, and enlightening business owners across the country with his spin on Web Marketing.
During this seasons lunch, Paul will be shedding light on a topic that is currently trending in the world of Web Marketing, The Changing Faces of Google - Where it has come from and where it is heading. Marketing Managers, you’ll know this to be an area that impacts the way we do business so it’s definitely one to catch.
Kingston Lacy provides a regal setting for the Marketing Managers Lunch. A hidden gem of the Dorset countryside, it offers spectacular views, picturesque gardens, art filled interiors and exclusive access to facilities for this year’s event. If the promise of an informative afternoon isn’t enough, a two course meal will be provided, along with ample opportunities for networking, and light refreshments through-out.
This season’s Marketing Managers Lunch is hosted by Tasty Marketing, and caters specifically to those who work within senior marketing roles. This event has been designed to provide you with the opportunity to gain invaluable insider information, share marketing expertise and generate ideas for combating challenges, with the support of businesses from the area.
To book a place, follow the link to our Eventbrite page.
We hope you can make it!
Please note: In the event that you will need to cancel your place, we are unable to refund your payment. If you cancel with 72 hours’ notice however, we can move your place to a later date.
We have been working hard, adding 4 new case studies to our portfolio - Here’s a sneak peek at the first two, feel free to take a look at the others on our website.
A big welcome to the newest member of the Tasty team, David is joining us on a one year internship from Bournemouth University. Let’s learn a little more about him.
What is your favourite aspect of marketing?
My favourite aspect of marketing is branding. I think it’s amazing how the power of a strong brand can have a hold over consumers, and can help a company with any future project launches they choose to go ahead with.
What do you hope to gain from your placement at Tasty Marketing?
I am hoping to gain a wide range of experience in several different aspects of marketing throughout my placement. I have chosen to complete my placement at Tasty because they produce such varied content for several different clients.
Which company’s marketing campaign has grabbed your attention recently?
The current Coca-Cola marketing campaign has grabbed my attention and I’m sure yours too: It’s intriguing how such a simple idea has managed to make consumers feel more involved with the product they are purchasing.
Finally, tell us a fun fact about yourself!
I hope to go travelling in the future: I am greatly interested by different cultures and lifestyles.